Web Marketer

Kyiv, Ukraine | Full-time | COVID-19 remote


As Web Marketer you will play a vital role in ensuring customers are connected to the products that they want to buy quickly and easily.  Utilising data driven insights you will optimise content across our sites to deliver consistent customer journey improvements.  You will work closely with Category Managers to optimise their crafts as well as the wider Retail, Marketing and PD teams, through a smart kind working practice.


What you’ll be responsible for:

  • Define, develop and execute strategic plans that set LoveCrafts above and beyond its competitors by putting Makers [our customers] at the heart of every decision to deliver a slick customer experience
  • Merchandise products across our sites to support business objects and brand strategies; including PLP sort orders, colour features and product categorisation
  • Ownership of Algolia for search optimisation and recommendations, managing a library of synonyms for frequently misspelled products and keywords, optimising search sort orders and fixing failed search queries
  • Optimise site navigation across our crafts and geographies
  • Execution of new craft and product launches, ensuring that they are discoverable and shoppable
  • Management of site banners to ensure effective communication of promotions and other planned activity, inspiration and core business messages
  • Daily / weekly site QA to ensure products are in the correct categories, promotions are functioning, links and redirects are correct and that product set up is accurate
  • Implement best practices for product, category and special landing pages to increase customer conversion, as well as SEO rankings (working with Marketing teams)
  • Conduct competitive analysis to evaluate promotions, features, navigation and PDPs to inform future strategies
  • Set up and maintain weekly reports to track performance against department OKRs
  • Provide feedback and challenge on processes to ensure that we continually drive improvements to better deliver for our Makers
  • Test new features and functionality as required


Your KPI’s will be:

  • Site and product conversion funnel
  • CR from Search
  • Bounce and Exit rate improvements
  • Value per page view (VPPV)
  • 404 and other errors
  • In stock, not on web (SNOW)


Who we’re looking for:

  • Experience in eCommerce merchandising or similar
  • Technically capable and adaptable with a deep curiosity to learn
  • Experience working with Algolia, our search and discovery tool, or similar web search product
  • Confident using analytics tools (such as Algolia, Amplitude and Google Analytics) with a good understanding of tracking and conversion optimisation
  • Experience setting up and running A/B tests
  • Highly analytical with deep understanding the value of data driven insight and the ability to draw conclusions and define actions based on findings
  • Exceptional time management, organisational skills and strong attention to detail
  • Fast learner that thrives on ambiguity and self-learning
  • Strong oral and written communication skills
  • Smart and kind
  • Basic HTML / CSS coding knowledge is a plus

What we're offering:

  • Coaching and mentoring from some major experts - there's an awful lot of talent and experience in our team. And we really prioritise everyone's need for personal development
  • The opportunity to join a fantastic team of really bright, motivated, and driven individuals who will support you at every stage of your journey
  • Competitive salary to reflect your skills and experience
  • Benefits package (medical insurance, English classes, flexible schedule)
  • Official employment
  • 5 weeks of vacation per year
  • Remote working for the Covid lockdown period (after the lockdown you’re welcome to work from our office in Kyiv, Zhylianska 75)
  • Working environment that values excellence and kindness 


About LoveCrafts

At LoveCrafts we're on a mission to help everyone feel the joy of making. We're building a home for makers - LoveCrafts.com, an online home to shop, share and dream in crafts. Through a unique blend of content, commerce and community, makers can find inspiration for their next project, shop craft supplies, and connect with like-minded people around the world.

Since launching in 2012, we've grown incredibly quickly. We're a member of the prestigious Future Fifty and 20th place on the FT's list of fastest growing European companies. All thanks to the hard work of our team of smart, kind makers based in London, Kyiv and in the USA.

We've been fuelled by investment from Europe's leading venture capital firms; Balderton Capital (LoveFilm, The Hut) funded our Series A round, followed by Highland Europe (Photobox, WeTransfer) and most recently Scottish Equity Partners (Skyscanner, Matches Fashion).

We're playing with the very best in web, mobile, social, commerce and media technology as we create the perfect digital home for crafters. Our team is filled with ambitious, curious, entrepreneurial and occasionally kooky makers. We hire and nurture inquisitive, creative minds looking to flourish in a supportive and collaborative environment.