Partners Marketing Associate

New York, United States Full-time

The Opportunity


If you’re obsessed with crafting, great at building relationships and love to create crafty content, this is your dream job!

We’re looking for a highly motivated, energetic, creative maker to join us in our mission to accelerate our growth in North America! This is a one-of-a-kind opportunity to be part of a fast-growing tech startup where you will get to work with a small team of smart, kind, and fun(!) colleagues.

Reporting directly to the General Manager of North America and working closely with our Partnerships and Content teams based in London, you will be responsible for growing our business through strong influencer & charity partnerships and by creating incredibly engaging content for the North American market.

If you’re obsessed with crafting, great at building relationships and love to create crafty content, we’d love to hear from you!

What you’ll be doing

Brand & Partnerships (~70%)

  • You’ll build and grow relationships with key crafting influencers, charities and community partners and run exciting campaigns that raise our brand awareness and improve our domain authority. (Win, win!)
  • You’ll help manage our micro-influencer / ambassador program, the Flock
  • You’ll be our brand ambassador at US craft events, communicating our values and goals to prospective & existing partners (and having a ton of fun while you’re at it!)
  • You’ll also own our events strategy from planning to execution to achieve our brand awareness goals.
  • You’ll manage our US print & digital media relationships.

Content & Social (~30%)

  • You’ll champion our US audience in our content strategy, ensuring the content and social media calendars are highly relevant and engaging.
  • You’ll get enthusiastically involved with social media by proactively creating innovative content for our Instagram pages and onsite inspiration hub.
  • Managing our freelance videographers, you’ll develop high-quality video content that gets lots of views! (You’ll likely be the star of a few, too!)

Who you are

  • You have a bachelor’s degree
  • You LOVE crafts, yarn makes you squeal with joy and don’t get us started on fabric…
  • You have excellent interpersonal skills and both written & verbal communication skills
  • You’re a natural relationship-builder and team player
  • You make things happen! You come up with inspiring ideas and see them through to the end and you’re not afraid to take ownership
  • You are a creative and strategic thinker with the ability to understand commercial requirements and think holistically about the bigger picture
  • You always deliver!
  • You’re a talent in writing engaging copy and able to proof your own work to a high standard

What we are offering

  • A close-knit team of fun, smart, and kind makers who are insatiably curious and supremely ambitious - and who share a weekly lunch and a happy hour
  • Travel to our HQ in central London
  • Competitive compensation and options over shares
  • Health insurance, 401k, generous vacation (including an extra day off for your birthday) and a staff discount on yarn!
  • Freedom to make your own decisions and make things happen in a supportive, well-resourced environment
  • Working environment that values excellence

About Us

At LoveCrafts we’re building online communities for crafters: homes for makers where they can find inspiration for their latest projects, learn new techniques, easily buy all of their supplies and share their creations with like-minded makers around the world.

Since launching in 2012, the Financial Times has recognized LoveCrafts as one of the fastest growing companies in Europe, and we’ve raised $55 million from three of Europe’s leading venture capital firms (Balderton Capital, Highland Europe and Scottish Equity Partners).

Post-Series C, we’ve opened our first US office in New York City, and we’re planning to hire a team of inquisitive, creative minds to match the ambitious makers in our London and Kiev offices.



We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. 

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.